TikTok launched over the weekend its BeReal clone, TikTok Now, as a standalone mobile app in global markets outside the US, primarily on iOS. The app offers similar functionality to the TikTok Now experience that is being implemented in the US TikTok app. was announced last week. But as a standalone mobile app, it offers to allow users to receive push notifications for just these social accounts, even if their TikTok notifications are muted.
While the company had indicated that the TikTok Now experience would be offered as its own mobile app in some markets, it had yet to launch that app at the time of its launch. statement On Thursday, September 15, 2022. It was also unclear which markets would have access to the feature on TikTok itself or as a standalone app, or when the app would arrive.
According to the mobile intelligence company Sensor towerThe TikTok Now app launched globally on September 18, 2022, late Sunday. Despite being the new flagship offering from one of the world’s most popular apps, the TikTok Now app has yet to rank as the best overall iPhone app in any market as of the time of writing.
However, it managed to make it into the top 100 iPhone social networking apps in five markets: Madagascar, Mozambique, Kenya, Malta, and Singapore, and was ranked among the top 500 iPhone social networking apps in 38 countries. These include Myanmar, Bulgaria, Pakistan, Cambodia, Thailand, Indonesia, Germany, Qatar, Poland, Belgium, New Zealand, Guatemala, Austria, Bahrain, South Africa, Finland, Ghana, Czech Republic, Vietnam, Greece, Ireland, Azerbaijan, Israel . , Nigeria, Spain, Netherlands, Switzerland, Algeria, Malaysia, Sweden, Italy, Morocco, Lebanon, Mexico, Denmark, Egypt, Dominican Republic and Romania.
An Android version of the app is also available in Bermuda, but is not rated in any other markets.
This global spread speaks to TikTok’s ambitions with this new experience, shamelessly copied from the top mobile app BeReal. Like BeReal, TikTok Now sends out a random notification every day, encouraging users to take a photo or video from their phone’s front-facing and rear-facing cameras at the same time. Users have a three-minute window to take their photos or up to 10-minute videos to participate. Friends can then view each other’s photos in the app’s Friends feed, or they can view other people’s posts in the Explore feed.
It seems TikTok believes it can capture this social format in markets where BeReal has yet to dominate. However, this may be difficult as BeReal is now #1 in at least 9 markets and in the top 5 overall iPhone apps in nearly 40 countries. However, its top markets are the US, the French domestic market and the UK, Sensor Tower data shows. That leaves most of the globe for competition. (Plus, it’s not hard to rip off such a basic format, we should mention.)
TikTok declined to clarify its strategy around TikTok Now, including why it decided to make TikTok Now a feature in the US, but its own app is almost everywhere. Instead, the company would only say that it’s “experimenting” with the experience and aims to improve TikTok Now as it learns how its community embraces the format.