The breakdown of the Xiaomi 12S Ultra BoM shows that the 1″ sensor is not as expensive as the other components


The Xiaomi 12S Ultra it has a massive 1” Sony IMX989 sensor – that must be pretty expensive, right? Well… as it turns out, no. A study of counterpoint has a breakdown and analysis of the Bill of Materials (BoM) for the phone and this sensor is not the most expensive piece of kit in the phone. Actually, not even close.

The base unit with 8GB of RAM and 256GB of storage costs roughly $516 to make, but retails for CNY 6,000 (that’s just under $900). Note that this $516 includes the cost of components, assembly, testing, intellectual property rights, and the contents of the retail box. Separate from this are the costs associated with advertising, warranty services and so on.

Qualcomm, Samsung and Sony are the component suppliers that get the biggest pieces of the BoM pie. Qualcomm sources not only the Snapdragon 8+ Gen 1 chipset, but also power management, RF transceiver and front-end components, connectivity ICs, and audio codec.

Samsung supplies a 6.73” LTPO E5 AMOLED panel and 8GB of LPDDR5 RAM (the amount used for this breakdown). Of course, Sony brings image sensors for the rear camera – the aforementioned 1” IMX989, but also a pair of IMX586 sensors for the ultra wide and telephoto modules (the selfie camera sensor is the OmniVision OV32C).

Xiaomi’s performance in the CNY 6,000 segment has had its ups and downs. The company’s market share in this segment has been declining since the beginning of this year, but thanks to the Xiaomi Fans Festival, it has returned again. According to CounterpointXiaomi has shipped 2 million units of its previous camera flagship, the Mi 11 Ultra. Now the baton has been passed to the 12S Ultra.

The breakdown of the Xiaomi 12S Ultra BoM shows that the 1'' sensor is not as expensive as the other components

Recheck our detailed review Xiaomi 12S Ultra to see how these image sensors, display and chipset work. you can too check out our video review – note that we have a separate video that focus only on the camera.

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