Shuffles, the invite-only Pinterest collage-making app, is blowing up on TikTok. here’s how to sign in – TechCrunch

Collage-style video “mood boards” are going viral TikTok: — and the app makes them possible. Pinterest just launched collage maker Shaffles has climbed the App Store’s top charts thanks to demand from Gen Z users who embrace the new tool for creative expression. to make, publish and: share visual the content. These “aesthetic» collages then they are put on music and posted on TikTok or shared privately with friends or the wider Shuffles community.

Despite being only an invitee, Confusions has already spent some time as the #1 Lifestyle app in the US App Store.

For the week of August 15-22, 2022, Shuffles ranked #5 among the top Lifestyle apps for iPhone downloads in the US, according to metrics provided by the app intelligence firm. — Compared to the previous week, it has increased by 72 places in the rating table. It was the #1 Lifestyle app on iPhone through Sunday, August 21, and entered the top 20 non-gaming iOS apps in the US on the same day, up 22 from the previous day.

In addition, the firm Sensor tower The app is now #66 in the US iPhone App Store and is the #1 overall app in Ireland, New Zealand and the UK. It is #2 overall in Australia and #3 in Canada.

The app was first launched in late July 2022 211,000 iOS downloads around the world in the month it was live. 160,000 Some of those downloads were in the US, notes. Meanwhile, Sensor Tower estimates that the app has seen roughly 338,000 installs during this time.

Given that it hasn’t “launched publicly” yet, Shuffles seems like a surprise hit for Pinterest, which has been trying to reinvent itself in the creator-driven, video-first era with products like; Idea Pins, like TikTok, and live video shopping on Pinterest TV.

Similarly, Shuffles also targets a younger demographic who are using social media in a new way for self-expression, not just for networking.

The new app allows users to create their own collages using Pinterest’s photo library or by taking pictures of objects they want to include using the camera. One clever feature includes the use of built-in technology that allows users to clip objects from their photos, their Pinterest boards, or search for new Pins.

This is similar iOS 16’s upcoming image cropping feature that is, arguably one of the more fun additions to come with Apple’s new mobile operating system. Here, you can effortlessly copy an object from one of your photos, such as your dog, and then paste that clipping anywhere you want, just like in an iMessage conversation. This feels a bit like magic, as all you need to do is touch and hold to remove the image from the background.

At the same time, blending makes cropping images even easier. When you search for or take a photo, the app often automatically identifies the photo object, and all you have to do is click the Add button to place it in your collage, where it can be resized and moved around the screen. Other times, you can use the included tool to crop the part of the image you want to use in your artwork.

You can also choose to add effects and motion to images to make them shake, rotate, pulsate, spin, and more. For example, you can add an image of a record player and then animate it so that it actually spins.

Image credits: Pinterest:

The final product can be saved locally to your device, shared with friends in a message, or published to a custom community using a hashtag. These hashtags are browseable in the app’s discovery section, which also displays collages tagged with popular hashtags, such as #moodboard, #vintage, or #esthetic.

While the app makes good TikToks, it also helps drive traffic to Pinterest. Items in user collages are linked to Pinterest, and a tap will take you to a page for the item in question, which you can then open to view directly on Pinterest. For products available for purchase, such as fall fashion or home decor, users can also purchase the product by clicking through to the retailer’s website.

The app’s demand so far has been fueled by its exclusivity.

Users need an invite code to enter and can only receive it from an existing Shuffles user who has only 5 invites to share.

Invitation codes have often been used to drive demand for new products, seeing huge success as a growth mechanism for Google’s new email system. Gmail in the early 2000s. But in later years, their use became less valid as they became a way for app marketers to incentivize users to post on social media in exchange for early access to new products.

With Pinterest, however, the use of the invite code mechanism is not associated with the request that users take some action to allow. lament how were they forced? to beg friends for codes.

(Beg no more: Pinterest provided TechCrunch readers with an invite code to use for Shuffles: FTSNFUFC. If it runs out, you can visit Pinterest’s Instagram or Twitter page for future code drops. This is an ad or Not a paid ad, we just share the code!)

Pinterest told TechCrunch that the app is invite-only because it hasn’t technically launched publicly.

Shuffles, we’re told, is the first standalone app ever created Pinterest’s in-house incubator, TwoTwenty. The team, which also had a hand in creating Pinterest TV, is focused on researching and testing new product ideas and iterating on those that catch their eye.

Why the app resonates with Gen Z seems to be a combination of the technology used to simplify collage-making with a desire for creative expression tools that serve the demographic’s social habits.

“The app is seeing a surge in downloads aimed at younger users. It builds on the empowerment of creativity and user-generated content that is in many ways popularized by TikTok,” Lexi Sydow, Head of Insights at, told TechCrunch. “Especially for younger generations, photo editing and creative projects are more mobile-first than ever, using powerful mobile apps to create powerful projects that once required complex desktop software. The app takes things a step further with simple built-in tools that would otherwise require multiple steps or coordination between multiple apps,” he explained.

“Users develop their own mood boards and ‘vibes’, which address the similar cultural theme of Spotify’s first visual campaigns, showing your unique music preferences. The app is originally based on the social habits of Gen Z, where users use social media apps to share with their networks and close circles of friends. The app has received 4.31 out of 5 stars since launch, with 72% of all reviews being 5 stars,” Sydov added.

Confusions is currently only available for iOS and is a free download on the App Store.

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