Review your marketing stack, demolish the pitch, post-acquisition – TechCrunch


Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition”, arguing that “we have a very strong labor market”. When you’re creating almost 400,000 jobs a month, it’s not a recession.”

Today we learned that the US added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many people in the tech industry, this is a difference without a difference; 64,518 employees so far in 2022.

Marketing can’t cure everything that ails a company, but it’s the easiest channel to make iterative changes that produce immediate results.


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In his latest TechCrunch+ column, Jonathan Martinez says it’s time “Reset, Reimagine and Refine” strategies to drive key growth metrics like ARPU and LTV.

Using multiple examples, he shares several ways companies can project revenue using shorter timeframes, as well as exercises to help fine-tune their marketing mix.

“If new waves and major experiments were in the picture, it’s probably best to leave them until the markets recover,” he advises.

Thank you so much for reading,

Walter Thompson
Editor-in-Chief of TechCrunch+
@your protagonist:

From NDA to LOI. What actually happens when your startup is acquired?

Image credits: Anna Minkina (opens in new window) / Getty Images

On Tuesday, Yair Snir, vice president and CEO of Dell Technologies Capital, shared an article explaining: why should founders plan to acquire?especially since their chances of going public are so high.

He then takes readers through the buyback integration cycle/process;

  • Shopping spree
  • Road to LOI
  • Bring the bankers.
  • Diving into due diligence
  • Definition of “first day”.
  • Have you acquired?

“While IPOs may get more headlines, a well-timed, well-planned acquisition can mean greater opportunities for you, your team, and the technology you build,” Sneer says.

How to approach creating your first employee benefits package?

A woman throws a gift into an outstretched hand.  an employee benefits startup

Image credits: We are (opens in new window) / Getty Images

When I worked at a startup located near a climbing gym, the manager proudly announced that they had negotiated a discount for our entire staff as a company perk.

But when it was explained that this benefit was only valuable to employees who were already gym members, it seemed somewhat exceptional. To restore parity, employees who opted out of gym memberships were offered ride credits.

“Founders need to ask themselves what’s really important to their business and what best aligns with their cultural values,” said Anitra St. Hilaire, VP of People at ThreeFlow.

Dear Sophie. How long do I have to stay at my current job after I get my green card?

lone figure at the entrance to the maze fence with an American flag in the center

Image credits: Bryce Durbin/TechCrunch

Dear Sophie,

I am a software engineer currently on H-1B. My employer sponsored me for an EB-2 green card and my application has been approved, but I am still waiting for a decision on my application for permanent residency.

I want to leave my employer and do something completely different. Can I transfer my green card to another employer in a different industry and position, or do I have to keep it in my current position until I get my green card?

If I have to opt out, how long do I have to stay with my current employer after I get my green card?

– Longing for Change

Will a weaker euro lead to more US investment in European startups?

Russia’s invasion of Ukraine, pandemic supply chain issues and a looming recession are weighing down the euro, but there may be a silver lining for European startups.

Besides helping them make more money selling to the U.S., a stronger dollar could encourage on-the-fence U.S. investors to invest across the pond, suggest Alex Wilhelm and Anna Heim at The Exchange.

“U.S. traders on the fence may find a stronger dollar a persuasive boost, if not enough to really change behavior.”

6 first-time fund managers detail how they plan to thrive in a downturn

A fully fruiting orange tree is harvested in the barren Southern California desert landscape.  first-time investors who thrive in recessions

Image credits: Steven Swintek (opens in new window) / Getty Images

According to PitchBook, 270 new venture funds raised a total of $16.8 billion in 2021. Twelve months on, those fund managers are trying to make sense of a changed landscape where the old rules no longer apply.

To learn more about how their strategies and tactics have evolved, Rebecca Skutak interviewed these first-time fund managers:

  • Giuseppe Stuto, Co-Founder and Managing Partner of 186 Ventures
  • Ariana Thacker, Solo GP and Founder, Conscience VC
  • Leslie Feinzaig, Founder and CEO Graham & Walker
  • Tom Ferguson, GP and Managing Partner of Burnt Island Ventures
  • Rex Salisbury, GP and Founding Partner, Cambrian
  • Marco DeMeireles and Allan Jean-Baptiste, co-founders of Ansa Capital and MD

Pitch Deck Teardown. Glambook’s $2.5 million seed deck

This summer, Glambook, a booking platform that aims to be the “Uber for the beauty industry,” raised $2.5 million at a $12 million valuation.

To help TechCrunch+ readers understand why Glambook’s publication helped seal the deal, Haje Jan Kamps breaks down their 19-slide deck, depicting a company that’s rapidly gaining traction in a “market that’s bigger than you think.” :





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