Byrd raises $ 56 million to develop its European e-commerce logistics implementation network as an alternative to Amazon – TechCrunch


Shopify focuses on the role and importance of logistics in e-commerce when it comes to Deliverr acquired $ 2.1 billion last week acquire its own direct basis for providing these services to Amazon’s e-commerce customers. The start-up, now operating in Europe, has closed the funding phase to boost its own growth. Bird:which builds a network of operations that provides warehousing, delivery services, and software for its e-commerce customers to manage it all, has raised $ 56 million in C Series funding.

The investment leader is Cambridge Capital, which also includes Speedinvest, Mouro Capital, Elevator Ventures and other former shareholders. Bird last raised less than a year ago, a $ 19 million round led by Mouro. It did not disclose its assessment, but the stage was closed to talk of a purchase for Shopify’s logistics provider (apparently he also had Shipbob in mind) to actually acquire, so that could give Bird more attention.

The Berlin-based startup now provides e-commerce customers with “virtual” storage in seven European countries, not as a warehouse owner, but as a software package that helps those customers connect and manage. և analyze shipments և worldwide shipments և plan to use the investment to expand that network և the services it provides around it, in particular to create new vertical operations such as clothing. Today it includes the United Kingdom, France, Germany, the Netherlands, Austria, as well as its newest warehouses in Italy and Spain. Sweden, Denmark և Poland are on the list, which will open at the end of this year, a total of 30 storage facilities in 10 countries.

Bird Scripture is, so to speak, giving its retailers a viable alternative to the types of services that can be obtained through Amazon Prime. Fast shipping options, but also after the import of goods, until the opportunity to manage the moment of receipt. with the customer to their final destination. հեշտ Easy way back when they happen. It has, so to speak, a great opportunity due to the fact that today traders usually already sell in many ways, including their own websites, other markets, and so on.

“We are already fulfilling a ton of orders from Amazon,” said Alexander Leichter, CEO, who co-founded Byrd with Sebastian Machi and Petra Dobrocka. “Why aren’t they shipped through Amazon?” Merchants like to be independent, to have a choice, to combine action between different channels. So it’s not right now Amazon Amazon will not be the best solution in the future. There is still a huge opportunity for independent solutions. “

Logistics և Execution are two of the most deceptive parts of an e-commerce business model. Deceptive, because they are not so visible to the average consumer buying a product. critical, as they have become central not only to the sales margin, but also the main distinguishing feature when someone buys something. Shipping Costs և Time can lead to or disrupt sales.

Originally based in Vienna, Byrd has for years focused on the intricacies of the business model, initially aiming to build its own network of physical warehouses before embracing a software-based approach based on increasing or decreasing storage space. it was necessary for the customers.

Dobroka, the chief commercial officer, said that the acquisition of Deliverr certainly speaks to greater consolidation in 3PL (in short: third party logistics) area և probably he’s pointing out that there may be less ‘3’ in them, as e-commerce platforms are flexible, retailers are still large enough to make room for suppliers like Bird, who և They are flexible and developing. in functionality because it is software based. And regional accessibility should not be underestimated.

“Shopify was launched only three or four years ago in Germany. I would say that their coverage in Europe is not very strong,” he said.

The company has not yet launched, but has thought about how it can bring its rival Amazon model to the Prime concept if it manages to reach a larger scale to make it more valuable. (Something that Shopify is probably also considering, given its growth and ambitions.)

“There are some thoughts about ‘prime’,” Leichter said. “It simply came to our notice then. For consumers, they can make purchases from more than one retailer, say we have two stores that are in the same warehouse, but they order through different sites. It makes sense to combine them և better customer experience. But it would be too early to do that. We need a lot of merchants to get there. ”

Cambridge Capital CEO Matt Smalli joins the company’s board at this stage.

“Byrd is one of the fastest growing companies we have ever seen, which we believe is the strongest unit in the industry, economics. “We are convinced of their technological approach by our own warehouse management software that allows Byrd to launch its Light Asset Network,” he said in a statement. “Byrd’s wide market coverage in Europe, excellent customer momentum, and great satisfaction from both retailers and warehousing partners immediately appealed to us.”



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