Box CEO Aaron LJ, where web3 does not make sense – TechCrunch

It has been a difficult week for the crypto community as leading brands have seen mass sales pushing some in the space to double, while leaving others to consider how the industry has reached this point and what widely accepted truths need to be re-evaluated. as the crypto Internet matures.

There have not been many tech executives who have repeatedly criticized the idea of ​​what the “web3” crypto internet is, but Box CEO Aharon L’e certainly has been more than many. Earlier this week, we had the opportunity to catch Lee on the TechCrunch crypto podcast. Chain reactionprompting him to collect some web3-related promises that he was most skeptical about.

You can listen to the full episode below.

“I think the philosophy behind most of web3 is compelling. “I think it will be very difficult to argue with the idea that more decentralized innovation will not be a good thing,” he told us. “I think the implementation that I have seen has a lot of challenges in actually achieving that philosophy.”

Lee is not an executive of a crypto startup և does not seem to be researching Box’s web3 core, but he tells us that he tweets about web3 as much as he does, because “by being a startup founder, you have to kind of understand “Where the world is going, then you have to make a choice. Do you believe the world is really going in the direction of what other people are saying or not?”

Some have cited the recent high-level failures of highly centralized players in the decentralized blockchain world as evidence that more organizations need to be run together. However, Levie does not expect DAOs or collective ownership to soon replace traditional startup structures.

“We rely on the people of Cupertino to make the decision to build the iPhone, and then we have to decide whether we want to buy it or not. “It’s our only decision we have to make on the iPhone, we can not vote on anything, if we vote on something, it will slow down the system dramatically, you just will not be able to innovate very quickly.” Lee says. “For collective movements. [DAOs] are very interesting, like no quarrel, but replace the fast-growing startup or company organizational structure. I just do not think it will work. “

As crypto VCs urge entrepreneurs to consider replacing traditional ad-based business models with NFTs, which push consumers to have a portion of the services they use, Nagorno-Karabakh is questioning the prevalence of any of these mechanisms. how many

“We can overestimate consumer demand for ‘property’. Եւ The reason I can say this is that you get real trade-offs when you decide it will be a product where you can to have products. “I’m against participating in the network, but in reality I do not have much,” says NK. “I rely on the power of advertising because it makes goods cheaper, makes it easier to do business, and find consumers. There are some that catch the other side, that’s absolutely fine. “I think the question is, what is the size of the market that is ready to make that compromise? Is the size of the market big enough to talk about the Internet revolution?”

You can hear more about NK interview by listening to our latest episode. Subscribe to Chain Reaction Apple:, Spotify: or your preferred alternative podcast platform to stay with us every week.

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